The Year Ahead: 10 Crypto Predictions for 2024
San Francisco • Dec 12, 2023
2023 was a very good year for crypto. But we think 2024 is going to be even better. Here are 10 bold predictions for what we expect in the year ahead.
If you’d like to know how we arrived at these predictions, you can download the full report below.
Please note: As with all predictions, these are not guarantees, but represent our best informed estimate. The future is complex and conditional, and whether these pan out exactly as written will depend on many complicated factors. Nothing that follows is investment advice.
Prediction 1: Bitcoin will trade above $80,000, setting a new all-time high.
Prediction 2: Spot bitcoin ETFs will be approved, and collectively will be the most successful ETF launch of all time.
Prediction 3: Coinbase’s revenue will double, beating Wall Street expectations by at least 10x.
Prediction 4: More money will settle using stablecoins than using Visa.
Prediction 5: J.P. Morgan will tokenize a fund and launch it on-chain as Wall Street gears up to tokenize real-world assets.
Prediction 6: Ethereum revenue will more than double to $5 billion as users flock to crypto applications.
Prediction 7: Taylor Swift will launch NFTs to connect with fans in new ways.
Prediction 8: AI assistants will use crypto to pay for things online, affirming crypto as “the native currency of the internet.”
Prediction 9: More than $100 million will be staked in prediction markets as they emerge as a new “killer app” for crypto.
Prediction 10: A major upgrade to the Ethereum blockchain will drive the average transaction cost below $0.01, paving the way for more mainstream uses.
Bonus Prediction: 1 in 4 financial advisors will allocate to crypto in client accounts by the end of 2024.
Bitwise Asset Management is a global crypto asset manager with more than $15 billion in client assets and a suite of over 30 crypto investment products spanning ETFs, separately managed accounts, private funds, hedge fund strategies, and staking. The firm has an eight-year track record and today serves more than 4,000 private wealth teams, RIAs, family offices and institutional investors as well as 15 banks and broker-dealers. The Bitwise team of over 125 technology and investment professionals is backed by leading institutional investors and has offices in San Francisco, New York, and London.
Alyssa ChooCrypto Research Analyst
Gayatri ChoudhuryAssociate Portfolio Manager, Volatility and Alpha Strategies
Hong KimCTO, Board Director
Hunter HorsleyCEO, Board Director
Jeffrey Park, CFACIO, ProCap
Juan Leon, CFASenior Investment Strategist
Mallika KolarQuantitative Research Analyst
Matt HouganChief Investment Officer
Ricky McRoskeyDirector, Head of Content & Creative
Ryan RasmussenHead of Research


