Timely Insights

The Year Ahead: 10 Crypto Predictions for 2024

San Francisco • December 13, 2023
Dot grid with filled in dots for  2024

2023 was a very good year for crypto. But we think 2024 is going to be even better. Here are 10 bold predictions for what we expect in the year ahead.

If you’d like to know how we arrived at these predictions, you can download the full report below. 

Please note: As with all predictions, these are not guarantees, but represent our best informed estimate. The future is complex and conditional, and whether these pan out exactly as written will depend on many complicated factors. Nothing that follows is investment advice.

  • Prediction 1: Bitcoin will trade above $80,000, setting a new all-time high.

  • Prediction 2: Spot bitcoin ETFs will be approved, and collectively will be the most successful ETF launch of all time.

  • Prediction 3: Coinbase’s revenue will double, beating Wall Street expectations by at least 10x.

  • Prediction 4: More money will settle using stablecoins than using Visa.

  • Prediction 5: J.P. Morgan will tokenize a fund and launch it on-chain as Wall Street gears up to tokenize real-world assets.

  • Prediction 6: Ethereum revenue will more than double to $5 billion as users flock to crypto applications.

  • Prediction 7: Taylor Swift will launch NFTs to connect with fans in new ways.

  • Prediction 8: AI assistants will use crypto to pay for things online, affirming crypto as “the native currency of the internet.”

  • Prediction 9: More than $100 million will be staked in prediction markets as they emerge as a new “killer app” for crypto.

  • Prediction 10: A major upgrade to the Ethereum blockchain will drive the average transaction cost below $0.01, paving the way for more mainstream uses.

  • Bonus Prediction: 1 in 4 financial advisors will allocate to crypto in client accounts by the end of 2024.

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About Bitwise

Bitwise Asset Management is the largest crypto index fund manager in America. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. For six years, Bitwise has established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, and hedge fund strategies. Bitwise is known for providing unparalleled client support through expert research and commentary, its nationwide client team of crypto specialists, and its deep access to the crypto ecosystem. The Bitwise team of more than 60 professionals combines expertise in technology and asset management with backgrounds including BlackRock, Millennium, ETF.com, Meta, Google, and the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and has been profiled in Institutional Investor, Barron’s, Bloomberg, and The Wall Street Journal. It has offices in San Francisco and New York. For more information, visit www.bitwiseinvestments.com.

  • Alyssa Choo

    Crypto Research Analyst
  • Gayatri Choudhury

    Senior Quantitative Research Analyst
  • Hong Kim

    Hong Kim

    CTO, Board Director
  • Hunter Horsley

    Hunter Horsley

    CEO, Board Director
  • Jeffrey Park, CFA

    Portfolio Manager, Head of Alpha Strategies
  • Juan Leon

    Senior Investment Strategist
  • Mallika Kolar

    Quantitative Research Analyst
  • Matt Hougan

    Matt Hougan

    Chief Investment Officer
  • Ricky McRoskey

    Director, Head of Content & Creative
  • Ryan Rasmussen

    Head of Research
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