Press Releases

Bitwise Debuts First-Ever National TV Ad, Part of New 2022 Awareness Campaign

San Francisco | November 30, 2021 12:17 AM UTC

The 15-second TV spot focuses on BITW, raising awareness of the largest publicly traded crypto index fund in the U.S.

Bitwise Asset Management, the world’s largest crypto index fund manager with over $1.7 billion in AUM,1 today announced the nationwide debut of its first-ever television ad. The ad aims to elevate awareness of the $1.3 billion AUM2 Bitwise 10 Crypto Index Fund (OTCQX: BITW) and highlights the benefits of an index-based approach to investing in crypto.

Beginning November 29, the ad will run in regular rotation on three of the nation’s largest business news networks.

“The opportunity in crypto has expanded beyond bitcoin,” said Bitwise CIO Matt Hougan. “With the rise of Ethereum, NFTs, Web 3.0, and DeFi, it’s becoming harder and harder for investors to navigate and keep up. We think professionally managed crypto indexing has a huge role to play going forward, and we’re excited our first ad will introduce more investors to the leading crypto index fund: BITW.”

The ad’s creative concepting and production, done in partnership with San Francisco-based creative studio Bonfire Labs, was centered on evoking simplicity and focus. The 15-second spot introduces BITW as the first and largest crypto index fund, highlighting the benefits of crypto that is “screened,” “managed,” and “indexed.”

BITW seeks to track the Bitwise 10 Large Cap Crypto Index, applying eligibility screens, disciplined governance, and monthly rebalancing to stay current with the constant evolution of the crypto market. As of November 15, 2021, BITW held Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), Solana (SOL), Chainlink (LINK), Litecoin (LTC), Polygon (MATIC), Bitcoin Cash (BCH), Algorand (RAND), and Uniswap (UNI).

“BITW has been trading on OTCQX for nearly a year now. We’re excited about how far it’s come, and even more excited about what’s ahead,” said Bitwise President Teddy Fusaro. “Since the start of trading in December 2020, BITW became the most highly traded crypto fund launch in history,3 its AUM has grown by more than 300%, its shares have seen more than $2 billion in total trading volume, and it’s joined the OTCQX Billion+ Index (OTCQXBIL), which tracks the performance of OTCQX companies with market caps above $1 billion. The fund has also become an SEC Reporting Company on Form 10 under Section 12(g) of the Securities Exchange Act of 1934, the only crypto index fund in the world with that distinction. It’s a groundbreaking product and we look forward to supporting it for years to come.”

The TV spot is the first step of a much larger omnichannel marketing campaign that will run through 2022, including coverage in TV, print, digital, sponsorships, and more.

“Alongside the growth of BITW, Bitwise has matured as a firm this year, which makes this new campaign possible,” said Bitwise CEO Hunter Horsley. “We’ve grown our staff from 13 to over 50 professionals, adding depth and breadth to our marketing, distribution, research, and legal teams. After achieving profitability earlier in the year, we further bolstered our balance sheet with a $70M raise announced in June. Our primary focus continues to be working with financial advisors to help their clients and investors understand how our suite of crypto index funds can help them access the opportunity set emerging in crypto.”

To watch the 15-second TV spot directly, click here.

To learn more about Bitwise Asset Management, visit www.bitwiseinvestments.com.

1 As of November 15, 2021.

2 As of November 15, 2021.

3 Source: http://bitwiseinvestments.com/crypto-market-insights/bitwise-10-crypto-index-fund-ticker-bitw-sees-record-trading-volume-in-debut/

Risk Disclosure and Important Information

Carefully consider the investment objectives, risk factors, and charges and expenses of any Bitwise investment product before investing. Investing involves risk, including the possible loss of principal. There is no guarantee or assurance that the methodology used by Bitwise or any of the Bitwise investment products will result in any Bitwise investment product achieving positive investment returns or outperforming other investment products. There is no guarantee or assurance that an investor’s investment objectives will be met through an investment into any Bitwise investment product, and an investor may lose money. Investors into any Bitwise investment product should be willing to accept a high degree of volatility in the price of such investment product and the possibility of significant losses. Bitwise investment products involve a substantial degree of risk and are available only to institutional and individual accredited investors.

Carefully consider the investment objectives, risk factors, and charges and expenses of any Bitwise investment product before investing. Investing involves risk, including the possible loss of principal. There is no guarantee or assurance that the methodology used by Bitwise or any of the Bitwise investment products will result in any Bitwise investment product achieving positive investment returns or outperforming other investment products. There is no guarantee or assurance that an investor’s investment objectives will be met through an investment into any Bitwise investment product, and an investor may lose money. Investors into any Bitwise investment product should be willing to accept a high degree of volatility in the price of such investment product and the possibility of significant losses. Bitwise investment products involve a substantial degree of risk and are available only to institutional and individual accredited investors.

Certain of the Bitwise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price. The technology relating to crypto assets and blockchain is new and developing. Currently, there are a limited number of publicly listed or quoted companies for which crypto assets and blockchain technology represent an attributable and significant revenue stream.

The opinions expressed herein are intended to provide insight or education and are not intended as individual investment advice. Bitwise does not represent that this information is accurate and complete and it should not be relied upon as such.

This material represents an assessment of the market environment at a specific time and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding the funds or any security in particular. Past performance is no guarantee of future results.

Diversification may not protect against market risk. Diversification does not ensure a profit or protect against a loss in a declining market.

Bitwise may attempt to have shares of its investment products quoted on a secondary market. However, there is no guarantee this will be successful. Although the shares of certain Bitwise investment products have been approved for trading on a secondary market, investors in any other Bitwise investment product should not assume that the shares will ever obtain such an approval due to a variety of factors, including questions that regulators such as the SEC, FINRA or other regulatory bodies may have regarding the investment product. Shareholders of such investment products should be prepared to bear the risk of investment in the shares indefinitely.

This press release is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction. The offer and sale of these investment products have not been registered with or approved or disapproved of by the Securities and Exchange Commission or the securities commission or regulatory authority of any state or foreign jurisdiction.

About Bitwise

Based in San Francisco, Bitwise is one of the largest and fastest-growing crypto asset managers. As of year-end 2021, Bitwise managed $1.3 billion across an expanding suite of investment solutions. The firm is known for managing the world’s largest crypto index fund (OTCQX: BITW) and pioneering products spanning Bitcoin, Ethereum, DeFi, and crypto-focused equity indexes. Bitwise focuses on partnering with financial advisors and investment professionals to provide quality education and research. The team at Bitwise combines expertise in technology with decades of experience in traditional asset management and indexing, coming from firms including BlackRock, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal. For more information, visit www.bitwiseinvestments.com.

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