Annual Survey

94% of Advisors Received Questions About Crypto From Clients in 2021, Bitwise/ETF Trends Survey Finds

San Francisco • January 20, 2022

Fourth annual survey reveals the latest thinking from advisors on crypto allocations, bitcoin ETFs, crypto equities, and more.

Bitwise Asset Management, a leading provider of crypto index funds, and ETF Trends, a leading source of exchange-traded fund news, tips, webcasts, and investing ideas, today released the findings of the Bitwise/ETF Trends 2022 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets.

Over 600 financial advisors answered a series of questions on crypto assets and their use in client portfolios. Survey respondents included independent registered investment advisors, broker-dealer representatives, financial planners, and wirehouse representatives from across the U.S. This is the fourth consecutive year that Bitwise and ETF Trends have partnered on the survey.

Among the key findings:

  • Advisors Allocating to Crypto Jumped by Over 65%: The percentage of advisors allocating to crypto in client accounts grew sharply, from 9% last year to over 15% this year. Those numbers were up from 6% two years ago. This year, an additional 14% of advisors said they will “probably” or “definitely” allocate in 2022.

  • Client Interest in Crypto Soared: An incredible ninety-four percent (94%) of advisors received questions from clients about crypto in 2021, up from 81% the year before, highlighting the significant levels of retail investor demand for crypto exposure.

  • It’s Not Just About Bitcoin Anymore: The IPO of Coinbase in April 2021 appears to have focused advisor attention on crypto equities: Roughly equal numbers of advisors indicated a desire to allocate to crypto equities (46%) vs. crypto assets like bitcoin (45%).

  • The Wait For a Spot ETF Continues: Despite the October 2021 debut of a bitcoin futures ETF, 82% of advisors said they’d prefer investing in a spot bitcoin ETF vs. a futures-based alternative.

  • Advisors Are Increasingly Bullish on Crypto Valuations: More than half (53%) of respondents believe that the price of bitcoin will top $100,000 within five years. In last year’s survey, only 15% of respondents thought bitcoin would rise that high.

  • Regulation and Volatility Are Keeping Some Advisors on the Sidelines: 60% of advisors cited “regulatory uncertainty” as a barrier to greater crypto adoption in portfolios, up from 52% in last year’s survey. Volatility also loomed large, with 53% of respondents expressing concern in that area, compared to 38% the year before.

“We are approaching the tipping point for the widespread adoption of crypto by financial advisors,” said Matt Hougan, Chief Investment Officer for Bitwise Asset Management. “Two years ago, just 6% of advisors were allocating to crypto in client accounts; today it’s 15% and our survey suggests it will be nearly 30% by year-end. The implications are significant, as financial advisors direct the vast majority of private individual wealth in America. Advisor engagement in the space isn’t just growing … it’s growing at an accelerating rate.”

“Advisors and their clients are becoming more confident and discerning in their understanding of crypto,” said Tom Lydon, founder and CEO of ETF Trends. “Advisors are looking for vehicles to express their viewpoints on the crypto market, and we are excited to share the data on how those views have evolved this year.”

Complete findings of the survey are available in the report here.


About ETF Trends

ETF Trends was founded in 2005 by industry luminary Tom Lydon, who has carved out an enviable position as a true thought leader and tireless educator of the financial advisor community regarding ETFs. ETF education is delivered daily via multiple digital mediums including web, webcasts, research, video, podcasts, surveys, and virtual summits. ETF Trends has become the leader in ETF industry coverage and evolving trends. It’s where top-producing financial advisors and self-directed investors come together for a one-stop update on what’s new, what’s important, and how, why, and which ETFs are performing. News stories focus intently on educating investors regarding specific offerings, current market trends, sectors, asset classes, economies, and sentiment about every ETF market. The ETF Trends editorial team offers insightful content to readers to help them make the most of ETF investing and ETF trends. For more information, visit

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About Bitwise

Based in San Francisco, Bitwise is one of the largest and fastest-growing crypto asset managers, offering both index and active strategies across a wide array of investment vehicles. The firm is known for creating the world’s largest crypto index fund (OTCQX: BITW), a suite of crypto-focused equity and futures ETFs, and investment products that span Bitcoin, Ethereum, DeFi, and NFTs. Bitwise focuses on partnering with financial advisors and investment professionals to provide quality education and research. The team at Bitwise combines expertise in technology with decades of experience in traditional asset management and indexing, coming from firms including BlackRock, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal.

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